How to Check Website Traffic for Any Site (4 Excellent Tools) (2024)

In the crowded world of online content, you’ll need a strong strategy to attract more visitors to your site. While carefully analyzing your own website’s performance is crucial, you must also keep an eye on your competitors. With this in mind, you might be looking for how to check website traffic for any site.

The good news is that you can use both free and premium tools to do just that. Plus, we’ve put together this guide on website checker tools to help you make an informed choice.

In this post, we’ll share four of our favorite website traffic checkers. Then, we’ll cover their key features, pricing, and how to check website traffic using each tool.

Here’s a short list of the four tools 🧰 that we’ll cover – keep reading for a lot more detail!

  1. SimilarWeb
  2. Serpstat
  3. Ubersuggest
  4. Ahrefs

Check #website 🚦 traffic for any site using these tools ⚒️

1. SimilarWeb

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SimilarWeb is an excellent option if you want to know how to check website traffic without dealing with the steep learning curve of a complicated solution. This free tool provides a no-frills way to see the traffic of any page.

What’s more, it can factor in traffic from social media and other sources, whereas many other traffic checkers are primarily focused on traffic from search engines like Google.

To get started, select the search bar on the main page, enter a domain, and click on Search:

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After that, you’ll see a page that looks like the following:

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The Overview page provides valuable information such as total visits, bounce rate, pages per visit, and other key metrics.

Then, if you scroll down or click on the tabs in your left-hand menu, you can find more information about Ranking, Audience, Competitors, and more:

As you can see, the highly visual approach makes even large amounts of traffic data easy to understand. On the whole, SimilarWeb’s dashboard is very user-friendly, but you might see that the information provided is somewhat limited. After all, this is a free tool.

For example, when you click on the dropdown menu for All traffic in the upper right-hand corner of the overview screen, you’ll notice that you’re unable to view a site’s traffic split into Mobile and Desktop because this feature is reserved for premium users.

⚙️ Key features of SimilarWeb

  • Free website checker tool
  • Unlimited searches for websites and applications
  • Highly visual, user-friendly dashboard
  • The potential to upgrade to a premium plan for advanced competitor analysis of web traffic, keywords, and more
  • A Chrome extension that lets you check traffic data while browsing websites

💳 SimilarWeb pricing

SimilarWeb doesn’t advertise pricing for most of its paid plans. However, the one price listed is for the Starter: Competitive Intelligence plan. This is likely the solution you’ll need to check website traffic. It costs $167 per month, but you can try it for free for seven days:

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SimilarWeb offers additional digital research, sales, and investment solutions designed for larger enterprises. If you’re interested in any of these options, you’ll need to book a demo and request a quote.

2. Serpstat

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Next our list is Serpstat. Like most of the tools to come, Serpstat provides more than a simple website checker. In fact, it’s sort of a Swiss army knife when it comes to search engine optimization (SEO).

This makes it a great option for how to check website traffic from search engines.

This all-in-one SEO platform offers five modules: Rank Tracker, Backlink Analysis, Keyword Research, Site Audit, and Competitor Research. With Serpstat, you’ll be well-equipped to refine your marketing strategies and boost your site’s visibility.

But let’s not get ahead of ourselves. You’re probably just wondering how to check website traffic!

Luckily this process is super straightforward with Serpstat. First, you’ll need to create an account.

Once you’re logged in, you’ll need to enter a domain name on the following page and click on Search:

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Then, you’ll be able to view the results (including website traffic) in your Serpstat dashboard.

Alternatively, you can run a Domain Batch Analysis using the Competitor Research module:

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This handy feature allows you to input a group of domains and then analyze them all simultaneously. The batch analysis will give you 18 different metrics for each domain, including website traffic, visibility, keyword data, and more.

⚙️ Key features of Serpstat

  • 30+ powerful tools for marketing, SEO, and pay per click (PPC) advertising
  • Five powerful modules, including tools like Site Audit, Competitor Analysis, and more
  • Domain Batch Analysis with 18 metrics for each domain
  • 10+ artificial intelligence (AI) tools for content creators

💳 Serpstat pricing

Serpstat advertises in various locations on its site that it’s “free.” However, this is a little misleading. You can indeed try the tool for free, but only for seven days. After that, you’ll need to choose a premium plan:

With Serpstat, you can choose from four options:

  • Lite: $69 per month
  • Standard: $149 per month
  • Advanced: $299 per month
  • Enterprise: $499 per month

Additionally, if you pay 12 months upfront, you’ll save 20 percent on the above prices.

3. Ubersuggest

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If you’re wondering how to check website traffic but are hesitant to pay for a premium tool, Ubersuggest may be right for you. The public version lets you run one free search per day without signing up for an account.

Just input a domain into the search bar on the tool’s main page and hit Submit. Ubersuggest will then provide you with an in-depth traffic overview, which includes information such as organic monthly traffic, organic keywords, domain authority, top SEO pages, and more:

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Then, you can register for an account to run three more daily searches. All you have to do is enter a few personal details or sign up via Google.

While Ubersuggest shines when it comes to ease of use and price (you can’t beat free!), most users will find the tool limiting. That’s because, with only three or four searches a day, you probably won’t be able to make meaningful use of your competitors’ data.

If you need more searches, competitor data, and the ability to add more users and websites to your analysis, you’ll have to upgrade to a paid Ubersuggest plan. When you opt for a premium plan, you’ll also unlock more historical traffic data, top SEO pages, etc.

⚙️ Key features of Ubersuggest

  • Free website checker for up to four domains per day
  • Data on organic traffic, domain authority, organic keywords, and more
  • Additional searches, domains, websites, and users with premium plans
  • Lifetime plans available

💳 Ubersuggest pricing

As we mentioned, Ubersuggest offers a totally free version and a seven-day free trial of the paid tool. If you decide to invest in Ubersuggest after taking it for a spin, you’ll need to select a premium plan:

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The following plans will enable you to run more searches, view more competitor data, and more:

  • Individual: $29 per month
  • Business: $49 per month
  • Enterprise: $99 per month

Additionally, unlike any other tool on this list, Ubersuggest gives you the option to pay a one-time, lifetime fee. Here are the rates:

  • Individual: $290
  • Business: $490
  • Enterprise: $990

Moreover, no matter your plan, Ubersuggest allows you to customize it further with $5 per month add-ons. These add-ons are highly convenient because they can bump up your limits for searches, domains, tracked keywords, and more (but on a temporary basis). This way, if you know you’ll only need these increased limits for a short amount of time, you won’t have to upgrade to a higher-tier plan.

4. Ahrefs

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The last tool on our list of how to check website traffic is Ahrefs. This wildly popular SEO tool offers tons of free and premium products, including Site Audit, Rank Tracker, and Keywords Explorer. When you combine any of these tools, you should be able to improve your rankings and gain more website traffic.

If you simply want to check a website’s traffic, you’ll first need to sign up for the free Ahrefs Webmaster Tools (AWT) bundle, which provides access to the Website Checker:

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However, keep in mind that when you sign up, you’ll need to verify ownership of your website. This step will be a breeze if your site is already connected to Google Search Console. Otherwise, you’ll need to verify ownership manually using DNS records, an HTML file, or an HTML tag.

Once your site is verified, you’ll gain tons of valuable insights into your website’s performance. Of course, you’ll be able to see the organic traffic that your web pages are getting. Plus, the tool allows you to monitor backlinks, keywords, and more.

Even better, you’ll be able to access and manage all your SEO data from an intuitive dashboard:

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From here, you’ll be able to observe tons of web analytics in an accessible manner. For example, you can view lists, line graphs, pie charts, and more.

Still, it’s important to note that the free Ahrefs AWT plan won’t allow you to check the traffic of any website, just your own. If you want to monitor other websites, you’ll need to sign up for a paid Ahrefs plan that includes the premium Site Explorer tool.

⚙️ Key features of Ahrefs

  • Free or paid website checker tool
  • Intuitive SEO dashboard with visual data representations
  • An expansive suite of SEO tools, including Site Audit, Site Explorer, and more
  • Notification alerts for new or lost backlinks, new keywords, and web mentions

💳 Ahrefs pricing

As we mentioned, you can easily check your own website’s traffic after you’re set up with the free Ahrefs AWT plan. However, if you want to check the traffic of any website, you’ll need to upgrade to a paid plan:

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Ahrefs offers four premium options, all of which allow you to check the traffic of websites other than your own:

  • Lite: $99 per month
  • Standard: $199 per month
  • Advanced: $399 per month
  • Enterprise: $999 per month

Keep in mind that if you exceed your plan’s limits, you may be charged additional fees. However, one upside is that you’ll get two months free if you pay annually.

Go to top

Start checking website traffic today 🎯

In order to reach your business goals, you’ll need people to visit your website. However, you could be unknowingly losing visitors to the competition. You won’t know where you stand until you learn how to check website traffic for both your and competitors’ sites.

Check #website 🚦 traffic for any site using these tools ⚒️

If you’re looking for a straightforward and free tool for the job, we recommend SimilarWeb. It offers unlimited searches and a highly visual, user-friendly dashboard. Alternatively, larger online businesses may prefer a premium option such as Serpstat, which provides valuable insights about your competition with its Domain Batch Analysis feature.

Do you have any questions about how to check website traffic? Ask us in the comments section below!

Yay! 🎉 You made it to the end of the article!

How to Check Website Traffic for Any Site (4 Excellent Tools) (2024)


How can I check the traffic of a website? ›

  1. Semrush. Semrush is one of the leading tools to check website traffic. ...
  2. Ahrefs. Ahrefs is another popular SEO tool and website traffic checker that provides in-depth information about the website traffic of your competitors. ...
  3. SimilarWeb. ...
  4. Website Traffic Checker. ...
  5. Sitechecker. ...
  6. SERanking. ...
  7. Serpstat.
Jan 19, 2024

How to analyze other websites' traffic? ›

Competitor website traffic analysis: 5 tools to track competitor traffic
  1. Google Analytics 4. Google Analytics 4 (GA4) is filled with data and reports that give you and your team valuable insights to understand how your site is performing. ...
  2. Similarweb. ...
  3. Ahrefs. ...
  4. Serpstat. ...
  5. Semrush.
Jun 7, 2024

What is the tool to compare website traffic? ›

SimilarWeb is a free website tool that helps you analyze your performance and your competitors. This tool enables you to compare web traffic through various metrics. These metrics include traffic source, keyword selection, number of mobile app users, and more.

What Google tool is used to check website traffic? ›

Add Analytics tracking
  • On a computer, open a classic Google Sites.
  • Click Settings. Manage site.
  • Under "Statistics," click the Down arrow. Use Universal Analytics.
  • In the text box, under "Analytics Web Property ID," enter a valid Analytics Property ID. ...
  • At the top, click Save.

How do I check internet traffic? ›

One way to monitor internet usage is through your router or modem. Many routers and modems have built-in tools that allow you to see how much data each device on your network uses. To access them, you'll need to log in to your router or modem's web-based interface.

How to check Browser traffic? ›

This data is available in the Devices report. Start by visiting the Devices menu, located here in the dashboard. Next, click the Device Type dropdown above the data table, and select Browser. The data table will then display your traffic by browser rather than device type.

How can web traffic be monitored? ›

To effectively monitor network traffic, you need to have the right tools and know-how to use them:
  1. Install a packet sniffer like Wireshark on your computer. ...
  2. Use NetFlow or sflow data from your routers and switches. ...
  3. Use the built-in tools in your operating system to monitor network traffic.
Apr 7, 2024

What is a website traffic analysis? ›

What is website traffic analysis? Website traffic analysis is the process of collecting and interpreting key data points that describe web traffic to and from your site. (Web traffic is information about every user that visits your site.)

Which tool is used for measuring site traffic? ›

Google Analytics. Google Analytics is a powerful tool for website traffic measurement. It provides valuable insights into visitor behavior and helps measure the effectiveness of marketing efforts.

What is a good measure of website traffic? ›

Page views. This is a measurement of your overall traffic, or how many “clicks” your site receives.

What is the best source of website traffic? ›

4 best traffic sources for websites
  • Organic. Organic traffic comes from search engines and their organic search results. ...
  • Direct. Direct traffic is when users visit your site without visiting a search engine or another channel. ...
  • Email. ...
  • Social.
Oct 25, 2023

How to check traffic to a website? ›

2 Best Tools to Check Website Traffic
  1. 2.1 Google Analytics. Checking website traffic using Google Analytics provides detailed insights into visitor behaviour, traffic sources, and other key metrics. ...
  2. 2.2 Google Search Console. ...
  3. 2.3 Rank Math. ...
  4. 2.4 Ahrefs Traffic Checker.

How to analyse website traffic free? ›

Yes, you can do it with SE Ranking's Website Traffic Checker for free. Just enter a domain and hit the button Analyze. You'll see all the necessary data: traffic estimate, keywords driving traffic, its cost, geography of the target audience, historical data, etc.

How to find the traffic source of a website? ›

To track traffic on your website, install Google Analytics and view your Acquisition and Engagement reports there. You'll see what sources your traffic came from and what pages they visited. If you're using WordPress, install MonsterInsights to make setting up and viewing your Google Analytics data a breeze!

How to check traffic in SEO? ›

How to calculate SEO traffic. There is no need to calculate SEO traffic manually; digital marketing experts and SEO professionals can check these values in the Google Analytics or Google Search Console dashboard. The page will show the breakdown by type, providing numbers and percentages.

How to check spam traffic on a website? ›

Finding the Spam Traffic in Google Analytics

Go to default channel grouping report, and click the channel you think is showing unusual traffic. In my case, the suspicious channel is direct. At this point, we can't decide if all the direct traffic is spam because %new sessions is 73% and bounce rate is 32%.

Can I see Google Analytics for any website? ›

Many people wonder if they see Google Analytics for any website. It is not possible to see Google Analytics for other websites unless that site owner shares reports or account access. However, there are tools that estimate a websites' traffic and search volume, but these tools are not 100% accurate.

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